Partnership will see East Sunnet Technology promote Qooco’s mobile learning solutions to its 4 million members, 6,000 hotels and over300,000students in China
Increased sophistication of mobile learning, coupled with growing smartphone use, seen as answer to language and skills training within the hospitality industry
Qooco, the leading mobile learning solutions provider, and East Sunnet Technology Co. Ltd., China’s leading hospitality information and recruitment firm, today announce a partnership that will see Qooco’s mobile learning solutions promoted throughout East Sunnet Technology’s hospitality clients in China. With over 4 million members, and 6,000 hotels, East Sunnet Technology works with some of the leading hospitality companies in the country, as well as over 300,000 hospitality students who will be on the front line of the industry in the years to come. Qooco will provide its language leaning solution, Qooco Voice, as well as its vocational solutions Qooco Pro and Qooco Upsell, for a partnership of seven years until 2023.
“As China becomes more developed, and business and tourism grows, its hospitality sector will become more competitive, with hotels differentiating themselves through higher quality service” says David Topolewski, CEO of Qooco, adding “classroom-based tuition has much less impact on students today, rather, mobile learning has been proven to produce better results, in a shorter amount of time, and much more cost-effectively. Added to that, mobile learning is scalable, meaning hotel chains can easily scale the learning programme across multiple properties and countries, and results come in real-time, so that training managers can view progress, providing relevant support and feedback where necessary”
Qooco Voice will provide spoken English language training for hospitality employees. Already used in over 150 luxury hotels worldwide, the coursesare department specific – teaching English for Spa, Front Office Housekeeping, Security, and Food &Beverage. Qooco Pro is a cost-effective, scalable vocational training solution that features over 100 practical lessons that simulate real-life scenarios in F&B and Housekeeping. Qooco Upsell is a situational upselling training tool that teaches hospitality employees how to capture additional revenues in-hotel through F&B upselling, room upgrades, selling spa packages and promotional specials.
Founder and CEO of East Sunnet Technology, Mr. Yi Qiao, comments “We have seen growing demand among our members and clients for technological solutions to their education and training needs, and mobile learning is perfectly suited to this. Mobile infrastructure and mobile penetration in China is already high, and is growing. Add to that the fact that the majority of employees in China’s hospitality industry are young, tech savvy, and are heavy users of their smartphones, and mobile learning is clearly the preferred tool. We are excited to be able to offer Qooco’s hospitality-specific solutions to our clients, who include leading hotel chains, boutique hotels, hospitality schools and cruise ships. This really will revolutionise learning in hospitality, and help equip the industry for China’s future economy!”
The Qooco mobile learning solutions that will be on offer are already in use by hundreds of hotels around the world, ranging from large, brand-name luxury hotels to resorts and boutique properties. Unlike traditional classroom-based learning, which is expensive and less effective, taking up space and precious employee time, mobile learning can be conducted anywhere, anytime. The vast majority of hotel employees have smartphones, and are more comfortable learning from a screen than they are from a book.
A recent study by two US-based educational institutions on the performance of Qooco mobile learning solutionsamong 281 students in two Thai schools found significant statistical improvements in pre-test vs. post-test scores. Furthermore, studies conducted in a hospitality setting show that Qooco’s mobile learning solutions have been found to improve spoken English by 55% compared to 11% when learning in the classroom.
East Sunnet Technology will be offering Qooco’s mobile learning solutions to its hotel clients, as well as hospitality colleges, and full support will be provided by the Qooco China team.
Qooco provides mobile language learning and vocational training solutions for employees in the hospitality and service industries. Through the most advanced neurolinguistic techniques and pedagogies and powerful speech technologies, Qooco allows associates to learn languages and service skills anywhere, anytime, more efficiently and cost-effectively than ever before – improving customer service and increasing revenues. Qooco’s holistic solution promotes greater workforce engagement, allows accurate performance measurement and real-time feedback. Qooco’s suite of products include: Qooco Voice, Qooco Upsell, and Qooco Pro. www.qooco.com
About East Sunnet Technology
East Sunnet Technology Co. Ltd. Was founded in 2008 in Hangzhou, China. A leading hospitality recruitment firm, East Sunnet Technology concentrates on hospitality and tourism industry recruitment, education and training, third party management, human resource services and big data research and analytics. The firm is the largest hospitality education and training platform in China with 4 million registered members, 800,000 enterprises and 300,000 students. For more information, please visit www.dfwsgroup.com.